Job Roles & Responsibilities:
-
Planning and execution of Digital Marketing Campaigns through all areas.
-
Creating and executing Facebook Ad campaigns and Google Ad campaigns including their creative, content and designs.
-
Providing analytical reporting of the campaigns.
-
Performing activities relating to Search Engine Optimization on a continuous basis.
-
Taking care of Website and its development, Keywords ranking, Google ranking etc.
-
Idealization and creation of collateral, distributing them in various media and social media platforms and measuring its impact and effectiveness.
-
Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, follows, shares, tweets, etc.
-
Promoting NIIT Foundation programs and its services in the digital space.
-
Using and researching the internet and new media to reach new partners, generate leads and retain existing partners.
-
Analysing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
-
Reviewing and actively managing websites and other online assets and sources